Christmas Advertising

Previously I had received the below.
I have a school project that compares how Christmas is advertised in Australia compared to the USA.

Another visitor writes "16 Nov 2002 - From: Jan, Texas

I hope you don't mind my asking, but I have been doing research for a school project that compares how Christmas is advertised in different parts of the world.

I chose to investigate Australia, however I am having some trouble. Your site is really neat and lots of info I can use about how Christmas is celebrated, but our task is to find out how it is advertised compared to the USA.

Do they begin Christmas advertising early in stores? Do they use TV, radio, newspapers, billboards, etc like in the United States. Are there any unique ways to advertise that are special in Australia?

I live in Texas, but have often thought it would be neat to visit Australia.

Thanks for your help very much!

Our response

1. Advertising begins in early November and an occasional add will appear even earlier. Say for Christmas hampers that you pay for on time payment for delivery at Christmas.
2. TV, radio and newspaper advertising is used but usually to sell products. Institutional advertising which often appears during the year gives way to selling products as Christmas approaches.
3. Direct mail or more correctly direct delivery. This is small catalogues hand delivered to our letter box one or twice a week depending which part of the country you live in. They are A4 size pages and from one to say 24 pages. Bright colours, light glossy paper. Mainly food products. Weekly special price deals. The retailers of electrical appliances, furniture and carpet usually use a larger size page. Say about A4 portrait orientation but 50% wider. All through the year, including Christmas, this "junk mail" sells products.
4. I am not aware of any unique ways of advertising. Sporting events that are televised usually have bill boards around the grounds and these them appear in some of the action shots of the game plus are seen by those attending the game.
5. In many of the larger towns a local store will sponsor a Christmas Parade. This has colourful floats and marching girls and bands. It helps to keep the stores name in front of the public.